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CHAMPION TONY STEWART TO BE SPOKESMAN, TECHNICAL ADVISOR FOR NASCAR SILICON MOTOR SPEEDWAY RACING CENTERS INDIANAPOLIS
(November 20, 2002) - Newly-crowned
NASCAR Winston Cup champion Tony Stewart has been named spokesman and
technical advisor for NASCAR Silicon Motor Speedway™ Racing Centers,
William R. Donaldson, Chairman and CEO of Interactive Motorsports and
Entertainment Corp. (OTCBB:IMTS), has
announced. Perfect Line, Inc., a wholly-owned subsidiary of IMTS, owns
and operates the unique NASCAR Silicon Motor Speedway™ mall-based
racing centers.
Stewart
will be featured in promotions, advertising and point-of-sale material
for NASCAR Silicon Motor Speedway™ and will also make appearances
at racing center locations throughout the country. In addition, Stewart will offer his technical expertise as a consultant to the management of NASCAR Silicon Motor Speedway™, providing valuable input from the perspective of the NASCAR Winston Cup champion. Stewart will receive one of the unique NASCAR racing simulators used in the racing centers and will race privately on the simulator to gather technical information for NASCAR Silicon Motor Speedway™ management. "We are pleased to be able to make this announcement shortly after Tony Stewart's winning of the NASCAR Winston Cup championship," said Donaldson. "Tony's popularity with racing fans around the country is very evident, and he's also known as a driver who enjoys racing any kind of car at any time. It's great to have him as part of the NASCAR Silicon Motor Speedway™ team." "I've visited NASCAR Silicon Motor Speedway™ several times and have enjoyed racing in the simulators," said Stewart. "It's the closest thing to real NASCAR Winston Cup racing that exists, and it will be both fun and interesting to help make it even better for the fans who race in the simulators." Perfect Line's NASCAR Silicon Motor Speedway™ racing centers are the largest chain of officially licensed, NASCAR-branded interactive entertainment stores in the world, and offers its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams. NASCAR racing is considered the number one spectator sport in America, with an estimated 75 million fans and over $1 billion in NASCAR branded retail merchandise sales. -30- For more information on IMTS, please visit our web site at www.SMSonline.com. Forward-Looking Statements Contact: Investor Relations:
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