INTERACTIVE MOTORSPORTS' NEW REACTOR MOBILE MARKETING UNIT EXPERIENCING GROWTH AND ACCEPTANCE

INDIANAPOLIS (July 24, 2006) – Interactive Motorsports and Entertainment Corporation (OTCBB:IMTS) announced today that its new Reactor Mobile Experience, a 48-foot mobile marketing trailer containing four of the Company's new Reactor simulators and operated by regional operators, is continuing to receive market acceptance and growth.

The Company's first of a planned nationwide network of regional operators, Sim Auto Racing of Boone, North Carolina (www.SimAutoRacing.com), recently completed an eight market media tour along the west coast promoting the new "The Fast and the Furious" attraction at Universal Studios Hollywood. The mobile simulators were used to attract network affiliate television news coverage in major west coast markets.

Other high profile events for the Reactor Mobile Experience have included the Freedom Roads RV Expo at the Indianapolis 500, the DuPont NASCAR Day event at DuPont headquarters in Wilmington, Delaware and private use for Nextel chalet guests at the NASCAR Nextel All-Star Challenge event at Lowes Motor Speedway.

The Company is actively seeking qualified mobile operators throughout the country to become part of its growing Reactor Mobile Experience network.

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Forward-looking statements
Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependencies on updated technology and licenses and leases.

Contact: Steve Wagoner (800) 766-2782
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