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Copyright © 2003 NASCAR Silicon Motor Speedway. All rights reserved. Online Privacy Statement. |
William
R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment
Corp. (OTCBB: IMTS),
recently announced a revenue share agreement between NASCAR Silicon
Motor Speedway and Burroughs & Chapin Company of Myrtle Beach, S.C.,
for the installation of 10 proprietary simulators at the NASCAR SpeedPark
Smoky Mountains and the Myrtle Beach Pavilion Amusement Park's Ocean
Front Arcade. Perfect Line, Inc., a wholly-owned subsidiary of IMTS,
owns and operates the unique NASCAR Silicon Motor Speedway mall-based
Racing Centers. NASCAR
SpeedPark is a pure NASCAR entertainment facility designed to bridge
the gap between go kart family entertainment venues and the professional
NASCAR circuit. NASCAR SpeedPark Smoky Mountains, located in Sevierville,
Tenn., is one of two exclusively licensed NASCAR SpeedParks that provide
an interactive fan attraction that puts the fan in the driver's seat.
A third NASCAR SpeedPark is planned to open this summer at Concord Mills
in Concord, N.C. Six
simulators like those in use at the 12 locations of NASCAR Silicon Motor
Speedway opened this past weekend at the NASCAR SpeedPark Smoky Mountains,
allowing park visitors to enhance their experience by driving in a simulated
NASCAR Winston Cup Series race. Four
simulators will open soon at the Myrtle Beach Pavilion Amusement Park's
Ocean Front Arcade, one of many Myrtle Beach attractions owned and operated
by Burroughs & Chapin Company. Burroughs & Chapin Company is the
licensee for NASCAR SpeedParks and is a privately-held company based in
Myrtle Beach, S.C., that is a leader in the fields of entertainment, recreation,
property development, property management and agriculture. The company's
service to Myrtle Beach and the Grand Strand dates back to the 1860s and
includes shopping developments, golf complexes, recreation and amusement
facilities, retail shopping centers and residential and resort communities. Perfect Line's NASCAR Silicon Motor Speedway Racing Centers are the largest chain of officially-licensed, NASCAR-branded interactive entertainment stores in the world, and offers its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams. NASCAR racing is considered the number one spectator sport in America with an estimated 75 million fans and more than $1.5 billion in NASCAR retail merchandise sales. -30- For
more information on IMTS, visit www.SMSonline.com Forward-Looking
Statements Investor Relations: |