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Corporate Profile:
 
Interactive
Motorsports & Entertainment Corporation's (IMTS) wholly-owned
subsidiary, Perfect Line, Inc., owns and operates the unique NASCAR
Silicon Motor Speedway racing centers. The NASCAR Silicon Motor
Speedway racing centers are the largest chain of officially licensed
NASCAR-brand entertainment and retail stores in the world. IMTS's
wholly-owned subsidiary, Perfect Line, was formed by William R.
Donaldson and partners to acquire the assets of Silicon Entertainment,
Inc., which invested approximately 60 million dollars since 1994
to develop racing simulator technology and create the initial
mall-based entertainment centers. Mr. Donaldson, 45, Chairman
and CEO of the "new" IMTS, has been a major influence
in the International racing industry for over 24 years. He served
as the Executive Vice President of the Indianapolis Motor Speedway
(IMS, the largest spectator stadium in the world), and concurrently
served as President of IMS subsidiaries, IMS Properties and IMS
Events. At IMS, he was on the executive management team that initiated
such events as the NASCAR Brickyard 400, Indy FanFest, The Senior
PGA Tournament held at Brickyard Crossing, the Indy 200 at Walt
Disney World, and launch of the Indy Racing League. He formed
his own company in 1997, managed the Inaugural NASCAR Winston
Cup event at Las Vegas Motor Speedway in March of 1998, and launched
the American and European Le Mans Series from 1999-2001.
NASCAR
Silicon Motor Speedway stores are the largest chain of officially
licensed NASCAR-branded entertainment and retail stores in the
world. IMTS has integrated sophisticated proprietary racing simulator
technology with an exclusive NASCAR license for motion-based entertainment
and licenses for popular NASCAR tracks and teams. NASCAR racing
is considered the number one spectator sport in America, with
an estimated 75 million fans and over $1 billion in NASCAR-branded
retail merchandise sales.
The
racing centers are designed to give customers an experience that
comes as close to real NASCAR NEXTEL Series racing as possible.
Each racing center utilizes between 4,500 and 8,000 square feet,
and features 8 to 14 NEXTEL Series race car simulators, along
with a dedicated merchandise area featuring NASCAR's top drivers
and teams. Each race experience includes training and a 10 to
13 lap race on an authentic NASCAR racetrack. All of the cars
within the racing center compete against each other. Additional
computer generated racecars are added to create a full field competition.
Full detail race results are available after the race in the Winner's
Circle, and videos of each race are available for purchase.
Over
178 million people annually visit the nine high-traffic, high-profile
malls or retail environments where the current NASCAR
Silicon Motor Speedway Racing Centers are open. They
include Mall
of America (Minneapolis, MN), Concord
Mills (Charlotte, NC), Mall
of Georgia (Atlanta, GA), Katy
Mills (Houston, TX), Riverchase
Galleria (Birmingham, AL), Universal
CityWalk (Los Angeles, CA), Opry
Mills (Nashville, TN).
For
the first time in Company history, the Company has reached outside
our own racing centers with a revenue-share agreement between
NASCAR Silicon Motor Speedway and Burroughs & Chapin Company
for the installation of 11 proprietary simulators at the NASCAR
SpeedPark Smoky
Mountains (with 6 simulators) and the Myrtle
Beach Pavilion Amusement Park's Ocean Front Arcade
(with 5 simulators). In addition, the Company has also installed
6 simulators at the NASCAR SpeedPark location in St.
Louis, MO.
The
Company has also entered into a revenue share agreement with Checker
Flag Lightning of Grandville, Michigan, one of West Michigan's
premier retailers of officially licensed NASCAR racing apparel,
souvenirs and collectables, creating an 8-car simulator site at
RiverTown Crossings.
More
exciting additions to our growing revenue share locations includes
the installation
of 4 racing simulators at Cowboy Pizza in Monterey,
California's famed Cannery Row, one of the most popular tourist
destinations in northern California.
The
Company is also geared up for the installation of 8 racing simulators
in Burdick
Driver's Village, creating
a new revenue share location in Syracuse,
NY. These simulators are scheduled to be operational Spring
of 2004, adding to Burdick's
already unique atmosphere.
The
Company intends to grow domestically with expansion of the NASCAR-themed
racing centers in America and internationally with other popular
forms of motorsports. Mobile
units, more revenue
share locations and simulator sales are also
in our growth plans.
For
further information regarding Investor Relations, call us at (800)
766-2782, or send us an email to InvestorRelations@SMSonline.com.
For
more contact information, please click here:
HOW
TO CONTACT IMTS AND ITS SUBSIDIARIES
INTERACTIVE MOTORSPORTS AND ENTERTAINMENT CORP.
CODE OF BUSINESS CONDUCT AND ETHICS
The following code shall apply to Interactive Motorsports and Entertainment Corp., an Indiana Corporation, and shall be followed by its employees, officers and directors:
CONFLICTS OF INTEREST.
The company prohibits conflicts of interest. Any conflict of interest that occurs should be reported directly to the Company's CEO. A "conflict of interest" occurs when an individual's private interest interferes in anyway - or even appears to interfere - with the interests of the Company as a whole. A conflict situation can arise when an employee, officer or director takes actions or has interests that may make it difficult to perform his or her Company work objectively and effectively. Conflicts of interest also arise when an employee, officer or director, or a member of his or her family, receives improper personal benefits as a result of his or her position in the Company. Loans to, or guarantees of obligations of, such persons are of special concern.
CORPORATE OPPORTUNITIES.
Employees, officers and directors are prohibited from (a) taking for themselves personally opportunities that are discovered through the use of Company property, information or position; (b) using Company property, information, or position for personal gain; and (c) competing with the Company. Employees, officers and directors owe a duty to the Company to advance its legitimate interests when the opportunity to do so arises.
CONFIDENTIALITY.
Employees, officers and directors must maintain the confidentiality of information entrusted to them by the Company or its customers, except when disclosure is authorized or legally mandated. Confidential information includes all non-public information that might be of use to competitors or might be harmful to the company or its customers, if disclosed.
FAIR DEALING.
Each employee, officer and director shall endeavor to deal fairly with the Company's customers, suppliers, competitors and employees.
PROTECTION AND PROPER USE OF COMPANY ASSETS.
All employees, officers and directors should protect the Company's assets and ensure their efficient use. Theft, carelessness and waste have a direct, negative impact on the Company's profitability. All Company assets should be used for legitimate business purposes.
COMPLIANCE WITH LAWS, RULES AND REGULATIONS (INCLUDING INSIDER TRADING LAWS).
Each employee, officer and director must comply with laws, rules and regulations, including insider trading laws. Insider trading is both unethical and illegal, and will be dealt with decisively.
REPORTING ANY ILLEGAL OR UNETHICAL BEHAVIOR.
The Company encourages ethical behavior. The Company encourages employees to talk to supervisors, managers or other appropriate personnel when in doubt about the best course of action in a particular situation. Additionally, employees should report violations of laws, rules, regulations or this Code of Business Conduct and Ethics to appropriate personnel. No retaliation for such reports made in good faith will be permitted.
Forward-Looking
Statements
Except for historical information contained herein, the statements
in this Press Release are forward-looking statements that are
made pursuant to the Safe Harbor Provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, and
the business prospects of Interactive Motorsports & Entertainment
Corporation, are subject to a number of risks and uncertainties
that may cause the Company's actual results in future periods
to differ materially from the forward-looking statements. These
risks and uncertainties include, among other things, the outlook
for the economy and the effect on future revenues, access to cost
of capital, uncertainty of new product development, competition
and dependence on updated technology and licenses and leases.
Contact
Investor Relations:
InvestorRelations@SMSonline.com
Steve Wagoner
(800) 766-2782
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