NASCAR Silicon Motor Speedway


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Company Overview



NASCAR Silicon Motor Speedway Racing Centers consist of eight to fourteen racecar simulators that are 80 percent of the size of an actual NASCAR racecar with many of the same colors and sponsor logos found in NASCAR. With over $30 million invested in simulators and the most sophisticated proprietary racing simulator technology in the world, NASCAR Silicon Motor Speedways offer fans the ability to drive a race car at popular NASCAR tracks such as Daytona, Richmond, Lowe's, Atlanta, Bristol and Indianapolis Motor Speedway. This most realistic racecar driving experience has been made possible because of licensing agreements with NASCAR, International Speedway Corporation, Speedway Motorsports, Inc, and many of the most popular NASCAR teams and drivers.

4-Time NASCAR Winston Cup Champion and NASCAR NEXTEL Series driver, Jeff Gordon (whose best lap time so far is 29.6 seconds on Lowe's Motor Speedway, while visiting a New York racing center) calls racing our simulators "The most realistic racing experience next to being behind the wheel of my number 24."

Speeds of up to 225 MPH are made possible by proprietary and sophisticated custom networking of 1,000 computers over super fast data networks at our Racing Centers.

Over 170 million people frequent the malls where our 12 Racing Centers are located. Our show car displays at each Racing Center attract more than 8.5 million to stop and look at the racecar. We convert over 1 million of the patrons into our customers. These patronage numbers make NASCAR Silicon Motor Speedway the largest retail entertainment and merchandising center of its kind in the world. Over 70,000 sq. ft. of prime retail space in high traffic, high profile locations gives us a unique opportunity to sell the latest officially licensed NASCAR driver and team merchandise.

There are currently nine Racing Centers located throughout the country. NASCAR Silicon Motor Speedway Racing Centers are currently located near Atlanta, Minneapolis, Chicago, Los Angeles, Houston, Charlotte, Birmingham,
Nashville, and West Nyack, NY.

For the first time in company history, we've reached outside our own racing centers with an agreement between NASCAR Silicon Motor Speedway and Burroughs & Chapin Company for the installation of 11 proprietary simulators at the NASCAR SpeedPark Smoky Mountains and the Myrtle Beach Pavilion Amusement Park's Ocean Front Arcade.
In addition, the Company is also installing 6 simulators at the NASCAR SpeedPark location in St. Louis, MO.

The Company has also entered into a revenue share agreement with Checker Flag Lightning of Grandville, Michigan, one of West Michigan's premier retailers of officially licensed NASCAR racing apparel, souvenirs and collectables, creating an 8-car simulator site at RiverTown Crossings
.

More exciting additions to our growing revenue share locations includes the installation of 4 racing simulators at Cowboy Pizza in Monterey, California's famed Cannery Row, one of the most popular tourist destinations in northern California.

The Company is also geared up for the installation of 8 racing simulators in Burdick Driver's Village, creating a new revenue share location in Syracuse, NY. These simulators are scheduled to be operational Spring of 2004, adding to Burdick's already unique atmosphere.

Manufaturing and Sales of Auto Racing SimulatorsIn response to the increased interest in the Company's full motion racing simulators, the Company has formed a new subsidiary, Race Car Simulators, Inc. that deals in manufacturing and sales of auto racing simulators for both the domestic and international markets as well as revenue share information.


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